We Work Hard to Make it Easy

We understand that your time is precious. That is why our team is committed to bringing you and millions of people like you honest, accurate, helpful and thorough reviews across a wide range of products and services.

How We Make Money

At Smart Choice, we take transparency seriously.

Our content is free because we may earn a commission when you click on a link or make a purchase using our site. We want to make sure that you understand how we make money and who pays us, so we have taken measures to ensure that any advertiser we have a paid relationship with is labeled as "Our Partner" across our website. If you choose to click on the links on our site, we may receive compensation. If you don't click or use the phone numbers listed on our site, we will not be compensated. Ultimately, the choice is yours.

How We Rank Our Partners

Regardless of partner or compensation, we consider many additional factors, which are the result of the 200+ hours of research our Editorial Team spends on average to provide insights and recommendations for each category displayed on our website.

Companies listed on our site must pass an initial quality screening. They must demonstrate integrity and fair dealing and have no recent history of serious legal and ethical issues.

Companies that meet those threshold requirements are then reviewed by our Editorial Team. Our editors’ judgments are not influenced by bias, conflicts of interest, or financial considerations. We require our writers and editors to assess each company free from internal and external pressures.

Additional elements that affect our ranking sometimes include historical data such as the number of consumer visits to a partner site, percentage of sign-ups and purchased services, the user device, operating system, location, the day of the week or time of day.

Ranking, ratings, and the order of companies on our site are subject to change. Our partners' performance and/or payout may influence their position on our website, including the order in which they appear. For example, our partners sometimes get premium or additional placements on our website and in our marketing materials.

The analyses and opinions on our site are our own and our editors and staff writers follow guidelines to ensure editorial integrity. Our brand, Smart Choice, stands for accuracy and helpful information. We know that we can only be successful if we take your trust in us seriously.

Our Research Process

The first question we try to answer is "what's the difference"? We determine the main factors we think indicate quality in a given product or service and evaluate how the main competitors in an industry measure up to each. Once we have this data, we assign number values to each factor. Some factors carry more weight than others. This is subjective, so we give you insight into why we've determined the weights as we have.

  • 1. Our team is committed to being the trusted source for honest, accurate, helpful and thorough reviews across a wide range of products and services. To earn and maintain your trust in us, we adhere to principles of editorial independence that support our core mission of helping consumers make decisions easy, the smart way.
  • 2. The content on our site is original, reliable, and understandable. Our editors’ reviews are not influenced by bias, conflicts of interest, or financial considerations. We require our writers and editors to make independent judgments free from internal and external pressures.
  • 3. Despite making our best efforts to publish content that is accurate, there is a chance we may have missed some details, or that new information becomes available after publication. If we discover a mistake, our editors will promptly correct the information. Companies may also reach out to our Editorial Team periodically to request factual updates to our content, but our writers and editors ultimately reserve the right to publish this content on the basis of their Editorial Guidelines.
  • 4. Our Editorial Team is separate from our Marketing and Business Development teams. Our editorial reviews and opinions are in no way affected by our advertising partnerships.
  • 5. Our writers and editors may not accept compensation of any sort from individuals or entities who are featured or may be featured on our website. Companies may sometimes loan us products or extend their services free of charge to help make our Editorial Team’s job easier, but our judgments are made independently and not on the basis of these free products and services. Occasionally, we will keep a review unit for an extended period of time to fully evaluate it and over time. Acceptance does not constitute implied or actual endorsement.
  • 6. Our Editorial Teams is forbidden from accepting money or other considerations from individuals or entities as a condition or incentive to write any type of content on our site, whether favorable or unfavorable. However, our content is free because we may earn a commission when you click or make a purchase using our site. This content is all clearly and conspicuously disclosed. Our Advertising Partners may select which content they wish to pay us referral fees for, however, we do not allow our Marketing or Business Development teams to control or interfere with the editorial integrity of our Editorial Team and the content they create.
  • 7. We do not allow threats, bullying, or intimidation to influence what we publish.
  • 8. We respect intellectual property and do not repost content that is not rightfully ours without permission.

User Comments

If you have a relevant experience to share with us, we would appreciate it if you can submit a review. All reviews, whether positive or negative, will be automatically published on our site as soon as you verify your email address.

Finally, we make it easy to compare.

We summarize all of the data into lists, tables, charts - so you get a landscape and easy-to-understand view of all our research. We also present top 5 lists with links to detailed reviews so that you can get the high-level overview or dive into the details.

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